Strategic career coaching for musicians

I highly recommend Katie as a coach for any artists, who would like to be more aware, more grounded, more successful and financially sustainable in today’s world.Maja Bumberák

About our strategic career coaching programme

Our strategic coaching programme is delivered by Katie Manasse, Director of Polyphony Arts. What is strategic coaching, and why will it help you?

As a musician, you are a business owner. A director. A CEO. Of… you!

I understand how personal music-making is, and how it is more than a career, it is a calling. So, we find it really hard as musicians to see our careers as the businesses they are.

There are so many things that stop us making the best we can of our musical careers. I hear, time and time again…

“There’s no money in music”

“I hate promoting myself”

“I don’t know where to start”

“Everyone else seems more well-connected than me”

As an artist manager, music promoter and trained coach, I can tell you that these are mindset blocks and are not rooted in truth. Using strategic coaching to understand and ignore the mindset challenges that you face every day can cause your career to soar.

Strategic Career Coaching is back, from 1 February 2023

8 week programme: £1000 + VAT if booked before 22 December 2022 includes:

1 – 4 x 1 hour coaching sessions with Katie (fortnightly for 8 weeks) – value: £1200

2 – Support on demand via Voxer (a chat app for business) – value: £400

3 – A strategic business plan for your music career – value: £347

4 – My specialist ‘Business Suite’ for musicians – value: £1,500. This includes the following courses and resources:

  • Become Your Own Agent (including advice on pitching, PR and much more)
  • Social Media Guide, created with Kyle Macdonald, Senior Social Media Editor at Classic FM 
  • How to write a business plan for your music career – and ensure you make a profit 
  • Personal branding exercise (Finding your happy place as a musician)
  • Cash flow management

Total course value: £3447 + VAT

Introductory offer for 2023 – book and pay before 24 December 2022 and pay only £1000 + VAT. Only four spaces available. 

After 24 December 2022, the price of this coaching programme rises to £1500 + VAT.


Sign up below to invest in the next step of your career.

I know that an investment like this is a big step. You are worth the investment!

Don’t hesitate to get in touch with any questions.

Have a friend or family member that would like to support your career? Make this a gift with our gift card option. The discount applies to any gift cards purchased by 24 December 2022.

a recommendation

“When I started the coaching process with Katie Manasse, I needed help structuring my time, finding priorities, thinking about my branding, promoting myself, making a business plan and making my work financially sustainable.

What I love about working with Katie is that she understands issues artists struggle with.

She led me to ask myself, what are my target groups, what are their needs, what are they seeking, and how can I connect my gifts to their needs and wants?

Katie is a very reliable force – her questions are forward-thinking, thought-provoking, and inspire new ideas, letting me gain new perspectives. I learnt something new at every session.

I highly recommend her as a coach for any artists, who would like to be more aware, more grounded, more successful and financially sustainable in today’s world.

Maja Bumberák, spoken word artist


Katie Manasse, Director and Founder of Polyphony Arts

I’m Katie Manasse, a classical music agent, artistic director and project manager with over a decade of experience in working in the arts.

I work as an agent for a wide range of artists and projects, and I also work in artistic planning, giving me experience on both sides of the industry. I also run online courses and professional training for musicians.

I am offering this coaching programme because I believe that the best careers are forged by those who are able to manage their own careers and overcome their own barriers to achieving their goals. My coaching practice is about listening, and using my own experience of the music industry and of running a freelance business to empower you to achieve your ideal career.

This programme is ideal for you whether you are an established professional musician, or just embarking on your career.