Perfect Pitch with Polyphony Arts

Are you a musician who pitches for work? 

As artist managers, we pitch for our clients all the time. 

Our performers want concert, oratorio, concerto and chamber work, both on the concert platform and in the recording studio. 

Our composers want commissions, and performances and recordings of their works.

We are also concert promoters, which means we book musicians for work, and therefore receive countless pitches.

We wanted to share our insight into this part of the music industry, having seen it from both sides, so today we reached out with a live discussion on this very topic, full of insights about the ins and outs of pitching for musical work.

You can watch the full video at the bottom of this blog post.

However, if you want a quick round-up of our top tips for pitching, here they are.

What to include

  1. Headline – what is the most interesting thing about your project?
  • What instrument/s you/your ensemble play – unbelievably, I often have to search pitches for this information! A photo can be a great way to make this clear.
  • What we can expect from the performance – a sense of repertoire or theme
  • Why it will be high quality – career highlights / competition success / press quotes / testimonials
  • A link to a recording or video of your work (if you are a composer, a midi file is fine)
  • Links to your website and socials
  • Your contact details
  • Your availability – even if you suggest a date patch and it doesn’t work for the promoter, it still helps them focus on the possibility of booking you if you mention a specific date or time of the year. Bonus points for working out when the promoter usually has events and suggesting something that fits with that pattern, for example…

I notice you usually hold concerts on Thursdays”. Golden.

How does this make you feel?

A note on the above, especially number 4 – this does not mean you have to make it sound as though your career is in a different place from where it is. If you are a frequent visitor to the Wigmore Hall, say so. If you are just finishing education, and making your first steps into your professional career, say this.

Concert promoters don’t only book musicians whose careers are in full flight, and you will always come across better if you are honest and genuine.

So, are you ready? Are you raring to go? 

Do you feel like you could use a second pair of eyes?

We have a special offer for you. 

From 1 June 2020 we are launching a new service: Perfect Pitch with Polyphony Arts. You can send us your pitch and we will perfect it for you.

More details of how this works and how you can get your perfect pitch for only £60 are here. We look forward to hearing how you get on!

Katie Beardsworth and Margaret Pinder

How to build your musical career during lockdown

Are you feeling motivated? If so, I have something you need.

During Covid-19 lockdown everything has changed. In-person music performance has come to a sudden halt, festivals cancelled, and dreams of summer concerts have all but disappeared. The impact of this on our industry is profound. And it’s scary.

But anyone who works in music or the arts knows that we always have to adapt, look after ourselves and embrace those challenges that come our way.

We are seeing so many different reactions from people in our community. Some have set up online concert series, some are furiously practising and expanding their repertoire, some are teaching online. Others are looking after their families, or taking a well-earned break, learning new skills/hobbies. There are no right or wrong answers here. 

There are a lot of messages circulating about all the wonderful ways you use this time in lockdown. You can learn seven new languages, become a master baker, start a business, volunteer to support those in need… 

How do I feel? I run my own business and juggle a young family. There’s been lots of disruption, adapting to the new situation and the changes it brings in time and space available, and creating a good working relationship with my new toddler colleague.

I know that at any time, you may feel motivated, or you may not – either way it’s totally understandable. If you want to sit on your sofa consuming the entire back catalogue of Netflix and the entire range of Ben and Jerry’s, then that makes perfect sense to me! 

However, I do feel that everyone has the opportunity to use this time to learn new skills to futher their careers, and build a launchpad for when things (slowly) get up and running again.

Those uncertainties of the post-lockdown music industry… Here’s where I think I can help. No matter about the stage of your career in music, by becoming your own agent, you’ll be able to unlock lots of opportunities, possibilities and efficiencies in the new artistic world.

When we come out of lockdown and the industry starts to recover, imagine if you had your network all mapped out, your publicity materials all up to date, your projects articulated, and a system for getting your own gigs in the diary. 

With my online course, this is what you end up with. 

The course will teach you to:

  • Get more performances/commissions
  • Achieve your ideal fees
  • Attract work offers from higher profile venues and artists
  • Boost your profile in the industry
  • Build a list of useful contacts
  • Get the best out of your network
  • Tackle imposter syndrome and other barriers to promoting yourself

At the end of the course, you will have:

  • Written and/or fine-tuned your ideal marketing material
  • Planned how you will distribute it
  • Planned how to get the most out of your existing network and any upcoming performances
  • Considered how you feel about selling your work and any practical or emotional barriers that you face when promoting yourself.
  • Access to a closed Facebook group especially for course participants to network, share their work and discuss their marketing challenges and successes.

The course is self-paced and you can start whenever you like. It costs £150 – you’ll make this back in your first booking. I know money is tight for a lot of people right now, so I’m offering a payment plan – £50 per month payable over three months, and the course is available once you’ve made your first payment. 

Use lockdown to Become Your Own Agent. You’d normally be making bookings around a year in advance anyway, so it’s the perfect time to get your system and resources perfected. It is also do-able alongside a serious Netflix schedule.

Find out more and sign up here:

Social media for musicians

For most of us right now, social media our only way of communicating with our audiences. In place of a concert hall, we perform Bach partitas in our living rooms. Tens of thousands of people watch the Kanneh-Masons perform family soirees from their living room via Facebook Live.

Concert halls doors may be closed, but digital channels are open for business. It’s the perfect time to pick up your smartphone and connect to the masses of people on social networks. If you do this properly, it’s an opportunity to build your audience, communicate your message, and futureproof your brand.

Social media Benefits

Some of the benefits of investing in your social media strategy include:

  1. If successful, you can reach many more fans than you could in a concert hall
  2. You can build networks with other musicians, critics and promoters in the industry
  3. You have control over your messaging and tone of voice
  4. You can show your networks the diversity of your work
  5. You are more likely to reach new audiences as your fans share your content with their networks.

The hard truth

Now here’s the bad news. It takes a lot of work to build your social profile and following. One tweet won’t bring you millions of followers (unless you’re extremely lucky). At first, it will feel like you’re shouting in an empty hall (a typical Facebook page’s posts are only seen by 5.5% of its followers). But, like with music, the more you practice the better you become. Have a look at other musicians on social media: What channels are they using? Who does it well and why?

Help is at Hand

Social media isn’t as easy as pressing send on a tweet, or recording a video and expecting to go viral. It requires strategy, structure, and an understanding of every channel.

We sat down with social media expert Kyle Macdonald. Kyle’s day job is as Senior Social Media Editor at Classic FM, editor of the world’s biggest classical music social network. We discussed the most pressing questions musicians have about social media. He has a few great tips too, to help every musician unlock their social media potential.

We’ve put together a Social Media Guide for Musicians to help you get started with your social media. In it, you can find real examples of good social media practice and actionable recommendations.

Good luck!