How do you decide what to charge for music performance?

“As long as I come out of it with £100 after expenses, that’s OK”

I’ve heard this said so many times. And who by? Talented, trained professional musicians, with innovative, interesting programmes. Heading for the heights of their careers. Talking about giving a full-length professional concert as a soloist or part of a small group of musicians.

Pay in music performance is, like in many other professions, totally baffling for a lot of people. The more musicians I talk to, the more I think people are, on the whole, basically being paid what they ask for.

This is very troubling indeed. What we feel comfortable asking for is totally different, depending on our backgrounds. There is a lot written on this subject – just google “imposter syndrome” or “gender pay gap” (for example) and you’ll find a whole wealth of reading about how various minority groups have always accepted less for doing the same as those who are exactly as qualified and experienced, but don’t calculate their own worth in the same way as those who have been lucky enough to come from a background where they feel confident enough to ask for exactly what they want.

I’m deliberately using vague terminology here, as those who we generally associate with privilege and good self-confidence have been amongst those who I’ve heard saying they’ll gig for £100. Whilst there are definitely demographics that are more prone to this (and I may write more about this another time), lack of confidence in self-worth and imposter syndrome can be felt by anyone.

Often, people feel they need an agent to negotiate on their behalf. There’s no doubt that it’s easier to negotiate for someone other than yourself – I find negotiating for my clients much easier than negotiating for myself! – but this is not the only option.

It is possible to learn to do this for yourself, and it feels great, too!

In my new online course, Become Your Own Agent, I will help you work through any doubts, concerns or barriers that prevent you from charging the fees you want. (For those of you thinking this isn’t as simple as just asking for more, you’re right – I provide information on reasonable price points for different career stages, different occasions, and more.)

By the way, for anyone thinking £100 sounds OK for one concert, just have a think about the time spent rehearsing for said concert – does it still sound OK? Then think about the cost of all those music lessons. £100 might cover two lessons, maybe. Hmm.

Good news – I’m offering MORE than £100 off my Become Your Own Agent if you book in October! I’d love to see you there.

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