How to build your musical career during lockdown

Are you feeling motivated? If so, I have something you need.

During Covid-19 lockdown everything has changed. In-person music performance has come to a sudden halt, festivals cancelled, and dreams of summer concerts have all but disappeared. The impact of this on our industry is profound. And it’s scary.

But anyone who works in music or the arts knows that we always have to adapt, look after ourselves and embrace those challenges that come our way.

We are seeing so many different reactions from people in our community. Some have set up online concert series, some are furiously practising and expanding their repertoire, some are teaching online. Others are looking after their families, or taking a well-earned break, learning new skills/hobbies. There are no right or wrong answers here. 

There are a lot of messages circulating about all the wonderful ways you use this time in lockdown. You can learn seven new languages, become a master baker, start a business, volunteer to support those in need… 

How do I feel? I run my own business and juggle a young family. There’s been lots of disruption, adapting to the new situation and the changes it brings in time and space available, and creating a good working relationship with my new toddler colleague.

I know that at any time, you may feel motivated, or you may not – either way it’s totally understandable. If you want to sit on your sofa consuming the entire back catalogue of Netflix and the entire range of Ben and Jerry’s, then that makes perfect sense to me! 

However, I do feel that everyone has the opportunity to use this time to learn new skills to futher their careers, and build a launchpad for when things (slowly) get up and running again.

Those uncertainties of the post-lockdown music industry… Here’s where I think I can help. No matter about the stage of your career in music, by becoming your own agent, you’ll be able to unlock lots of opportunities, possibilities and efficiencies in the new artistic world.

When we come out of lockdown and the industry starts to recover, imagine if you had your network all mapped out, your publicity materials all up to date, your projects articulated, and a system for getting your own gigs in the diary. 

With my online course, this is what you end up with. 

The course will teach you to:

  • Get more performances/commissions
  • Achieve your ideal fees
  • Attract work offers from higher profile venues and artists
  • Boost your profile in the industry
  • Build a list of useful contacts
  • Get the best out of your network
  • Tackle imposter syndrome and other barriers to promoting yourself

At the end of the course, you will have:

  • Written and/or fine-tuned your ideal marketing material
  • Planned how you will distribute it
  • Planned how to get the most out of your existing network and any upcoming performances
  • Considered how you feel about selling your work and any practical or emotional barriers that you face when promoting yourself.
  • Access to a closed Facebook group especially for course participants to network, share their work and discuss their marketing challenges and successes.

The course is self-paced and you can start whenever you like. It costs £150 – you’ll make this back in your first booking. I know money is tight for a lot of people right now, so I’m offering a payment plan – £50 per month payable over three months, and the course is available once you’ve made your first payment. 

Use lockdown to Become Your Own Agent. You’d normally be making bookings around a year in advance anyway, so it’s the perfect time to get your system and resources perfected. It is also do-able alongside a serious Netflix schedule.

Find out more and sign up here:

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