Online Course: Become Your Own Agent (Self Paced)

Are you a professional musician without an agent? You’ll know promoting yourself and getting noticed by the right people is often a huge challenge, no matter what stage your career is at.

The industry is also changing rapidly, so many of the old rules and conventions no longer apply. With digital, social media, limits on time, and many other people competing in the same space, there’s also more to do than ever.

Here’s where I can help, creating an agent who knows you best: You!

Over four modules, I’ll help you learn all the tools and tricks of the trade so you can promote yourself and your work to the venues, promoters, broadcasters and festivals that you want to reach.

The course will teach you to:

  • Get more performances/commissions
  • Achieve your ideal fees
  • Attract work offers from higher profile venues and artists
  • Boost your profile in the industry
  • Build a list of useful contacts
  • Get the best out of your network
  • Tackle imposter syndrome and other barriers to promoting yourself


I’m Katie Beardsworth, a classical music agent, artistic director and project manager with over a decade of experience in working in the arts.

I work as an agent for a wide range of artists and projects, and I also work in artistic planning, giving me experience on both sides.

After years of receiving pitches from hundreds of artists per year, both direct and via agents, I have a great understanding of the most effective way to get your work noticed. This course will work for you whether you perform regularly or not; are experienced or just embarking on professional music-making.


Module 1: Creating and fine-tuning your publicity material: what you put out there; finding the right voice to promote your work

Module 2: Getting the word out: how you get your work out there; how to make the best use of your network; how to expand your network

Module 3: Follow-ups and responses: what to do next; how to stand out from the crowd

Module 4: Maximising your value as an artist: how to pitch and negotiate fees; how to get the best possible value from every performance; and overcoming any misgivings or imposter syndrome.

At the end of the course, you will have:

  • Written and/or fine-tuned your ideal marketing material
  • Planned how you will distribute it
  • Planned how to get the most out of your existing network and any upcoming performances
  • Considered how you feel about selling your work and any practical or emotional barriers that you face when promoting yourself.
  • Access to a closed Facebook group especially for course participants to network, share their work and discuss their marketing challenges and successes.


The course is self-paced and can be accessed from the point of payment. There are four modules; for each one you will be given advice to read and tasks to complete. You can complete the course and tasks in your own time; once you have done so, you will have a full set of marketing material and a strategy for how to use it.


The cost of the course is £150. This can be paid in full, or in three monthly instalments of £50 per month. Sign up below to take your career to the next level!

Please note: this is the self-paced version of Become Your Own Agent. When you buy it, you access all the course materials and can work through the materials and exercises in your own time. If you are looking for the four week version of the course with feedback on the exercises: click here

Pay In Full (£150)

Become Your Own Agent (Self paced). One off payment of £150.00.

Sign up to this course now: £150


Pay In Instalments (3x £50)

Please click the Instalment Plan button below to pay in 3x monthly instalments. You will be charged £50 immediately, then £50 in one months time, and the final £50 one month after that.

You will receive an email containing your login details within 24 hrs of purchasing.

Become Your Own Agent (Self paced)
Number of payments: 3
Payments start at checkout
At checkout£50.00 GBP
Every 1 month (x 2)£50.00 GBP
Total £150.00 GBP
* We calculate payments from the date of checkout.
Sign up for