Become Your Own Agent

Are you a professional musician without an agent? You’ll know promoting yourself and getting noticed by the right people is often a huge challenge, no matter what stage your career is at.

The industry is also changing rapidly, so many of the old rules and conventions no longer apply. With digital, social media, limits on time, and many other people competing in the same space, there’s more to do than ever.

Here’s where I can help, creating an agent who knows you best: You!

I can help you learn all the tools and tricks of the trade so you can promote yourself and your work to the venues, promoters, broadcasters and festivals that you want to reach.

4 WEEKS WITH FEEDBACK

One module each week (4 weeks in total) with expert feedback on your work. Next start date: 4 August 2020

Sign up to this course now: £300

SELF-PACED: Pay In Full

Access all 4 modules straight away and progress at your own pace. No feedback on your work.

Sign up to this course now: £150

SELF-PACED: Installments

Access all 4 modules straight away and progress at your own pace. No feedback. Pay 3x £50 monthly instalments.

Sign up to this course now: 3x £50


“Incredibly insightful to see things from the point of view of the promoter; this is something a lot of freelancers don’t get in their day to day lives.You inspire confidence, and the methodical approach to compiling marketing materials makes people feel they have something worthy to promote. I got a sense of you as a virtual friend.”

Thomas C

“This was a really helpful course. There was practical information about how to present oneself which I have not encountered before, and also support and understanding of the emotional challenges of self-promotion.”

Miriam D


The course will teach you to:

  • Get more performances/commissions
  • Achieve your ideal fees
  • Attract work offers from higher profile venues and artists
  • Boost your profile in the industry
  • Build a list of useful contacts
  • Get the best out of your network
  • Tackle imposter syndrome and other barriers to promoting yourself

WHAT WE WILL COVER

Module 1: Creating and fine-tuning your publicity material: what you put out there; finding the right voice to promote your work

Module 2: Getting the word out: how you get your work out there; how to make the best use of your network; how to expand your network

Module 3: Follow-ups and responses: what to do next; how to stand out from the crowd

Module 4: Maximising your value as an artist: how to pitch and negotiate fees; how to get the best possible value from every performance; and overcoming any misgivings or imposter syndrome.

At the end of the course, you will have:

  • Written and/or fine-tuned your ideal marketing material
  • Planned how you will distribute it
  • Planned how to get the most out of your existing network and any upcoming performances
  • Considered how you feel about selling your work and any practical or emotional barriers that you face when promoting yourself.
  • Access to a closed Facebook group especially for course participants to network, share their work and discuss their marketing challenges and successes.

HOW IT WILL WORK

How the course will work depends on which option you choose:

4 weeks with feedback: The course starts on Tuesday 30 June 2020 and takes 4 weeks to complete; one module per week. Each Tuesday, the next week’s materials will be released, and you will be given advice to read and tasks to complete. The deadline for each week’s task will be 11am Friday, for feedback the following week. You will be given access to the course materials to download and keep, so it is possible to do the course over a longer time, but I cannot guarantee feedback outside of these deadlines (if this is a problem for you, do get in touch).

Self-paced: You will get access to all the course modules and can work through them at your own pace. Please note you will not receive any feedback on your work.

WHO AM I?

I’m Katie Beardsworth, a classical music agent, artistic director and project manager with over a decade of experience in working in the arts.

I work as an agent for a wide range of artists and projects, and I also work in artistic planning, giving me experience on both sides.

After years of receiving pitches from hundreds of artists per year, both direct and via agents, I have a great understanding of the most effective way to get your work noticed.

This course will work for you whether you perform regularly or not; are experienced or just embarking on professional music-making.

Here’s A Free Bonus!

Get a special bonus Social Media Guide For Musicians (sells at £25) totally FREE when you signup! The guide has been created by Katie Beardsworth and Kyle Macdonald, social media manager at Classic FM. Kyle manages social media accounts with over 4 million followers, and gives a wealth of experience and advice to help you further your career using social media.

JOIN THE COURSE

There are 2 ways to take the course. Either a 4 week course with expert feedback on your work: £300. Or self-paced, in your own time, with no feedback: £150 (or 3x £50 instalments).

4 WEEKS WITH FEEDBACK

One module each week (4 weeks in total) with expert feedback on your work. Next start date: 4 August 2020

Sign up to this course now: £300

SELF-PACED: PAY IN FULL

Access all 4 modules straight away and progress at your own pace. No feedback on your work.

Sign up to this course now: £150

SELF-PACED: INSTALLMENTS

Access all 4 modules straight away and progress at your own pace. No feedback. Pay 3x £50 monthly instalments.

Sign up to this course now: 3x £50

If you have any questions or want more information about the course, please email me or fill out the form on our contact page.

The information contained in this course is intended only for the course participants. Please do not reproduce or redistribute any of the above materials. Copyright © 2019 onwards Katie Beardsworth.